The Detroit Lions Select Wallaroo.AI As Their Official AI & Machine Learning Partner

January 10, 2023

ALLEN PARK, MICH. – Jan. 10, 2023 – The Detroit Lions announced today that Wallaroo.AI is the franchise’s official Artificial Intelligence (AI) partner. The Lions will work with Wallaroo to scale the use of AI across many different business objectives on and off the field.

“Our analytics team has been at the forefront of the NFL in using data and AI to optimize performance,” said Detroit Lions Senior Vice President of Strategy and Analytics Ashton Mullinix. “With the help of Wallaroo we are looking to scale our use of AI to leverage real- time data to impact real- time decision making.”

“Professional sports teams generate terabytes of data from sources including ticketing, concessions, retail, social media, vendors, player stats and more. This data is a treasure trove of information, but it is only valuable if you can understand and apply it to make better decisions—this is where AI comes in,” said Vid Jain, Wallaroo Labs CEO & Founder. “The Lions commitment to applying AI to optimize performance and find new ways to use their data both on and off the field makes this an exciting collaboration for Wallaroo.AI.”

In the first phase of this partnership, Wallaroo will be integrated into the Trace3 Analytics War Room in Ford Field, where it will be used by the Lions’ analytics team to optimize the in-game fan experience for use cases like parking, ticketing, and fan loyalty. 

“We are very strategic in the partnerships we bring into our organization because we want to ensure each partnership is providing tremendous value to both parties,” said Detroit Lions Director of Data Strategy and Insights Alex Ballew. “With Wallaroo we saw a partner with experience in using AI to drive positive performance results. We look forward to leveraging this technology across our business and providing a better fan experience to our fans.”

About The Detroit Lions

The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in downtown Detroit. The team located to Detroit in 1934 and is the National Football League’s fifth oldest franchise. The Detroit Lions most recently made the NFL playoffs in 2016, when they finished with an 9-7 record. For more information, please visit 

About Wallaroo.AI

Wallaroo.AI’s breakthrough platform facilitates the last-mile of the machine learning journey – getting ML into your production environment to impact the bottom line – with incredible speed, scale, and efficiency. Fortune 500 companies in retail, finance, manufacturing, and other innovative market sectors are turning to Wallaroo to easily deploy, run, and observe ML models at scale. Headquartered in New York City, Wallaroo Labs is privately-held and backed by a number of leading venture capital firms including Microsoft’s M12, Boldstart Ventures, and other leading enterprise software VCs. For more information, visit or follow on Twitter @Wallarooai.